On reading Jane Jacob’s “the death and life of great American cities,” I realised there is no placemaking without empathy. We need empathy to understand the human experience of others and we gain this by watching how people behave, considering their fundamental needs and listening to their stories and lived experiences.
BDP’s founder George Grenfell Baines understood this implicitly, his ethos of a collaborative approach to design was born from the idea that we need more than one author to reach optimal designs. When asked to design a new town masterplan, in a time when contemporaries were designing tower blocks without thought to individual needs, GGB sought to expand his understanding by asking a social scientist “what does a town really need to be self-sustaining?” The sociologist answered: “Babies. At a most basic level you need a steady stream of babies”. Together, they designed a series of residential clusters to support a nursery, then a primary school and a local high street. It was a highly empathetic approach, ahead of its time.